[Rating: 3.5]

Label: Musiques Primitives

Release date: March 8, 2011

The first time I hit play on New Numbers’ Vacationland, I did so with the volume cranked and the bass high. It was as instantly jarring as it was completely unintentional. “Death and Dying,” the frightfully-titled opening track, begins with the slow crank of gritty feedback backed up by subtle yet effective bass. It was sort of like experiencing a concert in reverse (because, you know, those things often end with stray instrumental noise even as the band has stopped playing and is exiting the stage). From there the band descends — or, more appropriately, ascends — into their own brand of pavement-smooth rock.

 

Those first moments of “Death and Dying” don’t only jar, but they kind of deceive too. From just those few seconds it’d be easy to expect something of the lo-fi, Times New Viking-meets-punk-rock concatenation. Rather, New Numbers are actually quite the rubbery outfit. There’s an unmistakable 1980’s aura on many of the songs (the vocals on “Verbal” are prime 80’s real estate), glimpses of standard issue, modern day indie rock, and even synthesizers blended in amongst the otherwise guitar and drum driven tunes. This may just be a debut — and a self-financed one at that — but its nice to hear that the band isn’t overly pushy with immediately establishing their own definitive sound. There’s a cohesion to it all, but the boundaries of such uniformity are pretty liberal.

Perhaps more than anything else, Vacationland is an album that makes you wonder — and much of that goes back to the whole self-financed thing. On this release, New Numbers seem poised and ready to make an impact. Hell, on tracks like “Islands” and “Creature Comforts,” they not only leave such an impact, but they do it better than a lot of label-supported artists. So the question then becomes: what if these guys had some backing? By no means is this the kind of record you’d easily fawn over, but its pretty easy to hear that the ingredients for such a thing. Just imagine if they had the resources afforded to many of the groups we switch in and out of our listening rotations. New Numbers could be a big thing.

Above all, Vacationland is exactly what the title suggests: an album chock full of fun cuts. There’s no overbearing pretentiousness or forced gimmicks. Its just a nice little do-it-yourselfer that deserves a spot somewhere on your summer soundtrack.