Watch Off Book : The Evolution of Music Online

As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world. The result was an influx of artists onto the cultural scene, and audiences were left wondering how to sort through them all. In this episode of the PBS series Off Book, watch as Jon Cohen (Co-Founder, FADER Label), Ryan Dombal (Senior Editor, Pitchfork) Blake Whitman (VP of Creative Development, Vimeo) and Anthony Volodkin (Founder, Hype Machine) discuss these massive changes, and reveal how music blogs and websites have arisen as the new arbiters of quality.  Produced by Kornhaber Brown, with music from Flex Blur, Mindthings, Dub Terminator and Nestor Gonzalez.

Artists from Music Video Section: Rihanna – We Found Love – vimeo.com/33123323 Miss Eaves – Diva Pop – vimeo.com/34415367 My First Earthquake – We Float – vimeo.com/31941995 Moullinex – Catalina – vimeo.com/19723907 Sleigh Bells – Riot Rhythm – vimeo.com/16668477 Keep The Heat Morning Teleportation – Expanding Anyway – vimeo.com/14304059 Da Silva – Les Stations Balnearies – vimeo.com/33569324 Goose – Synrise – vimeo.com/20913850 Tim and Puma Mimi – Perspective – vimeo.com/11742651 DYE – Fantasy – vimeo.com/30798517 Dan Wholey – Amateur Rocketry – vimeo.com/29672263 Health – We Are Water – vimeo.com/10818338 Colours – Colourfornia – vimeo.com/26906724 Dancing Pigeons – Ritalin – vimeo.com/13639493 The Naked And Famous – The Sun – vimeo.com/27790801 The Limousines – vimeo.com/18665622 Flying Lotus – Kill Your Co-Workers – vimeo.com/15568767 Follow Off Book: Twitter: @pbsoffbook Tumblr: pbsarts.tumblr.com/