Interactive Video – Califone : Stitches

In a groundbreaking use of Tumblr, Califone, in conjunction with filmmaker Braden King and programmer Jeff Garneau, have debuted the new interactive video for their first single, “Stitches.” This ever-changing ‘music video’ creates itself on the fly using static imagery and animated GIFs drawn from a curated subset of blogs within the Tumblr ecosystem. No two passes of the video are ever the same. The piece treats the images on-the-fly to give it a unified aesthetic and allows for user interactivity: if a viewer mouses-over an image, it is pulled to the top “layer” of the image stream and its color returns. 

Click to Watch “Stitches” on Tumblr

Leave a Reply